The winner of the “UEFA KISS Marketing Awards 2016” is named.
Polish Football Federation – PZPN Licensing Programme became the winner with their Best Commercial Partnership criterion at the event held in Athens, Greek. The “CBC Sport” project introduced by AFFA was chosen as one of the 3 best projects among 16 projects from different national associations according to this criterion and aroused interest.
“UEFA KISS Marketing Awards” is held once in every two years and the marketing projects introducing to UEFA by national associations are estimated according to 5 criterions. AFFA’s “3x3 Girls” tournament implemented 2 years ago was awarded as the best grassroots marketing campaign and the project was shown as the best experimental sample in the UEFA report about the women’s football development programs.
