Sualla Zərbə

In cooperation with Hyundai, AFFA launched digital campaign called “Sualla Zərbə”. Main objectives of this campaign were to create timely relevant, engaging and authentic content for football fans, deepen customer relationships, increase retention and loyalty for Hyundai and create an opportunity for both brands to directly engage with their fans
 
The campaign consisted of three parts. In the first part, fans had an opportunity to choose the football player, who was going to answer their questions. In the end, AFFA and Hyundai announced the player on their Facebook page and shared the main video.In general, five football players of A National Team participated in the campaign.  The project engaged a big number of fans and had a very positive impact on social media of Hyundai. This initiative reached more than 48 thousand people throughout all social media channels.
 
Sualla Zərbə