Digital Marketing Seminar was held jointly organized by AFFA and Football Development Fund (FDF). The event was attended by staff members of Premier League clubs, as well as AFFA, Professional Football League and FDF media and marketing staff members. Mario Leo, the head of Result Sports Agency and one of the leading experts in the field, spoke at the seminar.
AFFA Deputy General Secretary Kamran Valiyev opened the event with an introductory speech, followed by FDF Executive Director Tural Piriyev sharing his views and experiences on topic The Role of Marketing in Club Football.
The event was continued by Kamran Babashov, the leader of Marketing Expert Center of Kapital Bank, who made a presentation on the topic Neuromarketing in Banking and Football.
During the Seminar, digital marketing examples from local clubs were presented, and group tasks were carried out with the participants. The event ended with a panel discussion.
